The web is a graphics-driven medium. Video, audio, text all exist within the context of graphics laden web pages. On the most basic level of web architecture, graphics exist as signposts, guiding us from web page to web page. For me the art of the web lies in harnessing web animation to redefine text and imagery in terms of graphics.

The animation running above illustrates how the meaning of two simple words can be brought into contextual relief on the web.

© 2008 Peter Schmideg

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