Marshall McLuhan was Wrong attempts not so much to bury content in style, but to meditatively observe as an older - albeit digitally refined - painterly aesthetic lushly sublimates electronic media. It is a self-contained, extended animated text composed of 100 images, having a duration of 5 minutes. Upon completion it loops. Lacking a high-speed Internet connection, the animation definitely needs time to fully load and trigger. Even with a high-speed connection patience is required. Still, I believe the piece lies at the cutting edge of where the web is evolving graphically, and with a high-speed connection it should take at most 30 seconds or so to properly load and trigger. Also, I recommend using Firefox as your browser.